Building a villain to create persuasive blog posts
Build your villain to create persuasive blog posts
You probably think that the above has nothing to do with blog posts, websites or sales but it does. The usual point of a post is to address the reader’s problem and solve it. One way of doing this is to imagine your post to be a superhero vs supervillain story.
The reader’s issue plays the part of the villain and your product or service is the hero. Build the problem (maybe the reader has stubborn stains in their curtains that just won’t budge)as being a scourge that the planet needs to be rid of, and the superhero just happens to be the service or product that you are able to provide or supply.
Persuasive blog posts keep readers engaged and coming back for more, that is just a fact. By turning that stubborn stain into a villain instead of just abother problem makes the reader feel their problem is being taken seriously and creates a connection between them and you.
Your business provides more than a one size fits all solution, it needs to be projected as a custom experience. A hero that everybody can look up to, someone that be called upon to slay the dragon peeing on people’s curtains.
Persuasive blog posts can be tailored in this way for any business type, wesite design and any tone of voice – you just need to be a little creative. Questions? Contact me or leave a comment.