To stay in front of the opposition, to stay relevant and useful for searchers and advertisers, Google and Microsoft invest heavily in machine learning technologies. Why? It helps to analyze annd understand searcher intent. Artificial intelligence is not something that most web content writers concern themselves with, but they need to start. As people are […]
If your business or interests are rather niche, it can be difficult to keep coming up with fresh ideas for your blog. A company that specialises in cement screed for example may struggle to create blog posts that are not, basically, saying the same thing as each other. What you need are interesting, varied blog […]
This part brings our little ‘The trouble with phonics’ series to a conclusion, and it is here where I will attempt to show you why we should no longer be using the phonics method of teaching people to read – children in particular. Other parts in the series: Teaching with Phonics – why it […]
The widely accepted ‘phonics beater’ is the whole word approach, or the ‘look and say’ method is favoured by many teachers, language experts and parents the world over, but what exactly is it? In this, the 3rd part of our mini series, The trouble with phonics, we take a closer look. The other parts of […]
Teaching with phonics part 2 – What is phonics? Before getting onto ‘what is phonics’, the list below is other parts in the series. This will be updated as the series progresses: Teaching with phonics Part 1 – Overview Teaching with phonics Part 3 – The Whole Word Approach Following on from […]
Teaching With Phonics This is the first in a 4 part series, a series which has one sole aim – to completely discredit the current method of teaching British children how to read (teaching with phonics), and raise awareness of the fact that our children are being let down by the Department for Education […]
A common request for many content writers, myself included, is to help with content recycling. This practice can be very useful, if you have taken the time to write a great post, and it makes a certain amount of sense; why throw something away if it can be dusted off and used again or turned […]
Superhero movies and TV shows are enjoying a lot of screen time these days. The fact that they are more popular now than ever before is beyond doubt. What makes them so popular and what do they have to do with creating persuasive blog posts? Well, it is the same thing that makes a […]
You have heard it a million times, we all have: keeping an updated blog page can increase traffic, grow your business and send your sales straight through the roof. Can blog posts actually increase your sales? You bet your worn out spreadsheet they can! In fact, blog posts and articles can help to increase your […]
I’ve been a content writer in Leigh, Manchester, for several years now, always based somewhere in Greater Manchester and I get asked this question a lot: Just what is the difference between a copywriter and a content writer? There are a lot of similarities between the two disciplines, but there some important and clear differences […]