Category: Uncategorised


Building a villain to create persuasive blog posts

Superhero movies and TV shows are enjoying a lot of screen time these days. The fact that they are more popular now than ever before is beyond doubt. What makes them so popular and what do they have to do with creating persuasive blog posts?   Well, it is the same thing that makes a…
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27th August 2017 0
content writing in leigh

Copywriter vs Content Writer: Is There A Difference?

  I’ve been a content writer in Leigh, Manchester, for several years now, always based somewhere in Greater Manchester and I get asked this question a lot: Just what is the difference between a copywriter and a content writer? There are a lot of similarities between the two disciplines, but there some important and clear differences…
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21st August 2017 0
Halo MCC

The 5 best video game stories of all time

Great writing isn’t restricted to web content and books, sometimes some of the best stories ever told reside within the video games that are enjoyed by millions of people the world over. Video games can tell stories like no other medium, drawing people into the narrative and unfolding the twists and turns as the player…
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4th August 2017 0

Fuelling the Digital Economy Through Disruption

The world as we know it is being changed at an unprecedented rate. The Internet of Things (IoT) and digital products have revolutionised the way that we work, relax, manage our homes and finances in ways that would have seemed inconceivable just 10 years ago. Any company today that wishes to succeed in this bright…
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12th July 2017 0

Get To The Top With Semantic Search

There are a lot of resources available that ‘explain’ what semantic search is and how to utilise it.If, like me and almost everybody else, you found these articles a little tough to chew, then here I attempt to explain it in slightly easier terms. Hopefully. First of all, what exactly is the Semantic Web? The…
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12th July 2017 0

How to write great copy for your website

Everywhere, right across the internet that it is, there are sites dedicated to telling people that ‘content is king’ (thanks go to Bill Gates for creating the current headache) and ‘to succeed, you have to have great web copy’. These pages all say the same thing; to attract visitors, and to get ‘ranked’, you just…
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1st July 2017 0

Semantic SEO And Copywriting

If you have never heard of semantic SEO, there is still a better than even chance that you have heard of SEO. Let’s assume that you have and that you also know what keywords and key phrases are. Semantic SEO is all about using groups of keywords and phrases, instead of relying on just one…
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30th June 2017 0

The SEO Copywriter And The Holy Trinity

Because you’re searching for an SEO copywriter, it’s a pretty safe bet that you’re after the Holy Trinity – Increased traffic, more leads and greater sales. To achieve this, you need SEO copy that is: Written for your reader and not the search engine spiders Easy and natural to read Well-structured with plenty of headings…
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29th June 2017 0